If you look closely on the last page of the magazine, there is an indication of what benefits you the consumer when donating to the company and helping people within poverty. You should want to help anyway but some people do not want to see another ad not doing anything, and them not gaining anything… therefore the membership card.

I work in the co-op near my house, and the manager said to me the other day that the co op is expensive what brings people back is the membership cards as they gain points. Thats when a spark went off and I thought about using the co op member ship card as a template to then create one for poverty uk aid so people come back

I simply used the image of the co op member ship card, the one I have and the one thats online and remembered what is portrayed on them at work to then create my own.

The poverty uk aid member ship card

Below is the final member ship card. The left side is the front and the right is the back. The theme throughout is grey and black and white and orange and this is displayed within the member ship card so people know it’s us. You have poverty uk aid on the front of the member ship card in bold with the member underneath then the logo and the name for the member on the back. It relates to the company, the colours and the designs associating this card with this charity. They can collect points and this is explained in the magazine.

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