25th February

JDO RAW:

We are feeling peckish

weird and wonderful drinks/ but relevant to what is around now

Something we haven’t seen before

getting two things and mashing them together

innovations , shaping the future

products / that would gain mashing ingredients together

unique characteristics and selling it in a new way

why is it good? why is it different? story of the product

Would I pick it up for yourself?

• Tips from the studio:

• Service it to us straight – a bit of a blurb to describe what you have done and why 200 words – sum it up and introduce your product.
• Don’t burn out – develop on first idea if under pressure
• Do not spend ages on sketches , pick one and go with / develop it
• Shows your creative talent
• Feel proud of it / effort
• judgement criteria of your own before going ahead with it – go backwards
• 4 bullet points to know what they want to see if you are achieving it
• sketches send over

the delivery ]

6 a3 boards (JPEGS FOR DIGITIAL)

physical submissions accepted

mock ups are expected / are fine

written statement outlines design intent and rationale

video. animation and 3d render files optional

brand name, logo, brand product, and where it goes (e.g magazine advert, billboard)

instagram advert

advert for the idea?

submission @jdoraw.com

30th of the 3rd 2020

anything that doesn’t have a brand signature at the moment (BEACH GIN)