My boyfriends mother is very aware and educated on gin, more than most people. In order to create the best gin possible I wanted to ask her everything and get an understanding of what to involve within my design and also how to adverts it to someone who loves gin.

She made me aware of the gin wheel which indicates what you have with certain gins. I asked her a questionnaire which I then thought could help me within the advertising platforms and also the design process for the gin. I already knew what flavours I would be creating – but I wanted to know her opinion on whether it should be a dry or distilled gin and different avenues my design could take.

The gin wheel:

The gin wheel was so helpful through my design process and without speaking to my boyfriends mother showed me this wheel and this helped me so much as I was able to understand what sort of gin I should design and the ways in which I could mix it with certain elements. I did not even know this existed I always just thought gin was gin but after exploring this wheel and understanding it more in depth it allowed me to understand gin and other elements to help me with my brand and design process.

Questions I asked SUE:

• What would you usually put in your gin?

I usually have my gin with light tonic water just so it does not take away form the flavour, but I do like to mix and match so I use different flavour tonic waters depending on the gin I am drinking.

• How often do you drink gin?

I have a gin cupboard to that answers it for itself. I love to drink gin most evenings, but the special ones the more expensive ones I save for occasions.

• Whats you go to gin?

I love citrus flavours such as orange and more pink like fruits. At the moment I am loving the tanqueray flor de Sevilla distilled gin made with bitter sweet orange. (image is below)

• What fruit would you add to gin?

II would usually put a slice of orange or lime within my gin but it depends on the gin I am drinking as sometimes a fruit is not needed. My favourite is just to add a block of ice with my gin.

• Whats your favourite taste – dry or distilled gin?

Distilled – as its more fruity unlike dry that comes in more organic botanics.

• Why do you like gin?

Each gin is different, the personality of the gin is displayed within the bottle designed and that always links to the finishing taste. Gin allows you to almost create your own drink as you get to decide what added liquid you put in and the gin it self. With gin every single one is different and its never the same as the same glass of wine, thats why I enjoy it.