I thought I would look into existing brands that are already out there, I did look into the gin cupboard which had popular brands in there however I analysed the design more. I thought I would look into the most popular gin brands, identify what makes them different and stand out and analyse them as an overall, and what makes them special in the n

MOST POPULAR GIN BRANDS ANALYSED: (UK)

Beefeater

Beefeater is a classic London dry gin, with a juniper- and citrus-forward recipe that dates back to the 1860s when James Burrough began to distill gin in London. 

I decided to look on their website and get a full understanding of the product. There are 6 main gins within the product and I decided to analyse each one.

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Bloom gin

Bloom is a premium London Dry Gin from Greenall’s distillery portfolio. Infused with botanicals such as chamomile, honeysuckle and pomelo, the gin captures the uplifting sense of spring gardens. … The gin is triple distilled and uses demineralised fresh spring water to reduce the spirit to a final bottling of 40% ABV.

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Hendricks gin

Hendrick’s Gin is a brand of gin produced by William Grant & Sons at the Girvan distillery, Scotland, and launched in 1999. It was invented by Lesley Gracey, a Yorkshire native, who was hired by William Grant & Sons to work in new liquid development for some of their products.

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