The next step for me was creating the back label for my gin as when adding the front label it allowed the pattern to follow around the gin bottle, therefore allowing me to create a back label following the similar style and the pattern. to make sure I knew what I was adding within my design for the back label I did a bit of researching into key elements.

Packaging regulations require the volume and weight of packaging to be the minimum necessary, taking into account safety and hygiene requirements and ‘consumer acceptance’ of the product.

When I was researching on different bottles online I came across this. It is a diagram that displays different aspects of the bottle of the gin. You have the Heritage Unique story that goes along with the gin within the long writing, you then have the giving back to sustainability sign and obviously a barcode and the safety drink reasonable label along side the UK market sticker. All these aspects have to be used within the back of a gin bottle if selling within the UK.

Different images of gin back labels:

Most gin bottle labels look the same on the back, so I did not analyse each individual picture but I did collectively place all the images I referred to and was inspired by through creating my label.

This one below was an inspiration to me as it was very similar to the design of my bottle. I wanted to make the design stand out and tell a story on the back as well as the front therefore it was important to gather a bunch of reference images. When I collected all my reference images, I then combined all the elements to then create my own.

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Above is all the reference images I collected and put elements together to work out what should go on the back of mine. Each label is different but have to similar other aspects to make sure its ok for the market and selling the correct information, from gathering all these bottles I knew what I needed to collect.

I collected a bar code, a recycle logo, a signature, and a drink responsibly label and then a UK Market label.

The signature was created on my iPad, and is just my name as then looking into it it was people who inspired the drink. I then researched the units per gin people are meant to drink which is 0.9 and thats what went on the label , I used a template one but changed the units slightly. I then added the recycle symbol but image tracing it and the same fro the UK marketing logo.

Signature:

This is the drink responsibly logo I used, and then I changed the 1 uk unit by adding 0.9 over the one to create my one.

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I got a random logo of a barcode and this then was easy to image trace and use for the barcode that could sit on the bottle

Recycle symbol:

I looked online the best way to showcase the sustainable symbol and the most elegant way, the most common one that came up was the one below, therefore I used this one, pen tooled around it and used it for the back of the label.

UK market symbol:

The last thing to add was the UK marketing symbol, this is used on gin bottles when they are being sold to a UK market. It would of been so har to copy this detail from detail, so to make sure it had all the correct elements, all I did was add this to illustrate and do a high quality image trace to allow all the right colours shades and elements to come through, then make a clipping mask to fit the size.

Adding all these elements together:

Adding all these elements together was the first step I did on achieving my back label as this then would allow the rest of the space for me to add in my own design elements.

I noticed when researching, the majority of these design elements featured at the bottom of the label whether that be in the centre, the left hand corner or the right and they were usually always near one another.,

Below is a zoomed in scale of the elements that are featured within the design. In the left hand corner sits the know your limit labels, the UK market sticker and recyclable label. And above this sits the barcode. Now the was all in I could now start to design to back cover.

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