Previously I created a gin bottle and I absolutely hated it, I created a poster and everything but due to the bottle design and the lack of research I did not conclude this as my final design. Therefore being I showcase the final poster I want to show there research that took place in order to make my final poster.

Gin adverts anaylsed (posters)

The first one I picked was this Gordons gin below. The pink gin sits onto of a blue background which contrast the design as it makes it stand out. Personally would not pick these colours myself but it works weirdly. They then have the Gordons title going across, with an ellipsis saying ‘shall we?’ and the drink sitting in the right hand side by itself. THAT’S IT. This advert does not need loads of information portraying the bottle, and a rhetorical question makes the reader see this design, and think ‘yes we shall’ it’s a clever advertising technique and little design is needed to achieve the goal.

I chose this one as it displays a series of different gin, using the camera angle allowing the design to follow on through the picture. They design then again has the gin name, and the filled with wonder slogan that sits with the gin. Short simple and effective.

This one below is slightly different to the others as more design elements have been involve to showcase their message. They have used a variety of patterns to match the word Bloom within the design, with the floral pattern throughout. Unlike most gin adverts they display a gin bottle with the logo on it and this gives the audience an idea of the bottle and the way in which the drink can be drunk. It gives the audience an idea of how they could drink the drink, and portrays the imagination. It is such an appealing design and makes you want to drink the drink and visualise sitting on a bench and thinking of the way you can taste the drink and thats the perk of this design.

I did not look through loads I picked three that were different to one another; I looked t one that displayed one bottle by it self, another showing a variety of drinks and then another displaying a glass bottle. All these portray the drinks in different ways and different lights but they all portray gin and the ways to enjoy it. They use less type and more imagery and some are simple and some are more decorative.