A.p.p proposal 

POVERTY IN THE UK

Client/purpose 

The purpose of my APP is to promote UK poverty, Whenever someone says poverty they think of poor countries such as Africa. Britain is a rich country, however no one understands the poverty that is right under their nose. A new company ‘change’ has started to show the sorts of household poverty that are surrounded in the UK, examples within this company will display, child poverty, household income poverty, adult poverty, they want to make awareness of the poverty within the UK through an advertising campaign includings posters and double page spreads to one day be featured in a magazine.

Audience

The audience for this campaign is anyone who wants to understand about poverty. I want it to be aimed at the local Brits who do not understand what it’s like to have nothing and understand that there is poverty right under their noses and they can contribute to help and make it stop.

Message 

The purpose of this campaign is to make awareness of local poverty, I want to spread awareness of British families who struggle on a daily basis with simple essentials that some of us take for advantage- this then resulting to them to be in poverty. I want to make people aware that it’s not just the poorer countries that deal with this. There are so many different aspects of poverty that not many people are aware of and this is what I want to display in the advertising campaign.