Poverty is a sensitive subject. There are a lot of stereotypical aspects that surround it therefore when designing this had to come into consideration. I wanted to design for good and portray helping one another and becoming a community again. I think these posters do not portray a stereo typical family in poverty, it portrays normal people and their day to day life. The colours are very subtle but work well together and an entire colour scheme forms due to this. Majority of the posters out there for poverty are very depressing however they are very stereotypical and thats something I did not want, I wanted every person to relate to it some, how because I bet half of us have had elements of being on the poverty line now and then. I wanted to portray within the photographs that its not about begging for money, living on the street, its about living with considerations through poverty and your daily life.
The audience for my design is everyone. Families who have everything, who do not struggle, people who have been there before and want to help others. poverty is a lonely thing, its a constant struggle and having pride to not ask for help and thats why I wanted to create this project to allow families gather that help.
My designs are simple, they attract the eye and are sensitive to the audience eye and I think the audience would agree. I asked my mum what she thought of my work, as the personal story used within this story is from my mum and dad. When I showed her she cried, she said”you have hit the nail on the head of what its like struggle financially in the UK” and this is what then set me up for the rest of my designs in my magazine.
Poverty is over powered with facts and statistics; I could off put 50 facts per poster, but I chose facts from a reliable source that I felt would work best to the audience. Highlighting the key worlds made it stand out to the audience and almost allow them to want to read more.
When I displayed these posters infant of the class and tutors the response was lovely. The fact that people knew I was designing for good, and being sensitive to the topic without even saying anything suggest that the designs do the job they are meant to do and will be continued over to the magazine design.