As the years have progress through my graphic design learning, the main thing that has stuck with me and I will continue as the years go on is design for good. Advertising can be an industry filled of negativity and portraying the wrong message; however personally speaking using a graphic platform to change the world, or design for a goo dppurpose is what graphic design is all about.

I wanted to create this poverty aid campaign, because near Christmas you see more and more families struggling and it made realise how lucky I am. I now live with my boyfriend and his family, but I go home at least once a week… I do not forget what my parents went through when I was little therefore this was a design not only for design for good, but also a design to make my parents realise I do still know what its like.

I think the UK is surrounded by this persona, of being a rich country and having elements of homeless people, there is not a lot out there that describes life of a family, and an individual going through poverty, which is not just living on the street. I want to enable people who have it all the help those that do not; we are turning into a very selfish country and that’s not what I am about, and design for good has taught me a way to help others through my designs.