I did not want to do anything linking with what my group did, as did not think it was as important in comparison to the idea I developed. Within the CC brief there is a part that subjects about it being an open brief. At first I was looking into the climate change brief, focusing on the austrlian bush fires in comparison to the floods within the UK. However, I wanted to make an audience aware of certain situations that a service provide.

Within the group work, we have focused on the NHS and what they do and the services provided. When we did this, I came to the understanding how not many people understand the lengths fire fighters go to, the conditions they prevent and the things they see. I was watching about the Busch fires in Australia and I do not think they get enough respect in comparison to services within the NHS, especially in the UK. Fire fighters do not only deal with fires, therefore I wanted to create from the open brief a campaign making people aware of the daily life that fire fighters in The Uk struggle with. However, before conducing to this decisions I had to take on a bunch of research and a variety of experiments to undertake the final outcome I was sure on.

Mind mapping:

I wanted to make a mind map dedicated to the chosen topic that I had an interest in campaigning for my project. I think its important to create designs that benefit people and make awareness of certain situations. Before developing research, I created a mind map to understand the different avenues I could take when designing. The message for the design isn’t clear at this point that comes after the research and after my research I was able to pin point exactly what the purpose was.

The first mind map was this one below that was simple enough to understand and focused on the overall aspects in which my open brief idea could take. Within the mind map, it displays the general topic which is fire fighters and all the aspects that I could include within the campaign. The idea here is to create an advertising campaign for LFB either editorials and posters. Its to inform people about their struggles, their daily life, routines at work, the Uk issues climate change, and general information which would create an advertising campaign for the London fire.

Then forming this mind map, allowed me to create one based on just the lFB and work out what information I had to collect and also the different topics I could portray within my designs. I then created this mind map dedicated towards the LFB and all the aspects I need to research into as these are all the aspects I want to show case through the advertising campaign.