I wanted to make it very clear who my audience target was as this would be sol crucial to the design outcome, and from that I would be able to create personas within my design.

Audience:

The audience within my design will be secondary school children. The purpose is to create an advertising campaign for secondary school children. The fire fighters from LFB would go into the schools making awareness of fires etc, and then this is an extended part, making the worth of the fire service. The magazine gets handed out, for them to take to parents and along side that magazine is an envelope of information. Therefore the designs needs to reach to a secondary school level and get straight to the point.

Journey mapping of design ideas (which led me to my audience purpose)

Creating personas audience / and lfb

I wanted to create a persona of my uncle (as he is working for lfb) then a secondary school kid to show the difference in their understanding with the fire service.

Uncle (fire fighter)

School boy

Now I actually wanted to create a persona of a little girl. Fire fighters are known to be men, but when I visited my uncle there were a lot of women fire fighters and he said not many kids realise that. I wanted to create a persona of a little girl who was unsure about what a fire fighter does exactly and if she could be one because she is a girl.