I am aiming to create a design that will end up being displayed in assembly’s, and I am aiming to create a magazine and then some sort of school pack for the kids to take home to their mums and dads and almost show case what they have learnt from the assembly. To kind of understand what features in a school pack, I decided to research how school packs come, and other packs in general to get an idea.

When I googled this, I could not find a single one that would display what is in a school pack so I did my own sort of research of what I thought would be in a school pack.

• It would potentially be a leaflet or in some sort of envelope as this would then allow the kids to take home (if they are in secondary school for primary school more interactive aspects)
• Be colourful
• to the point
• small posters
• simple design
• to the point
• not complicated

Fire fighters have been coming to schools for years and years to educate kids about fires, arson and them as general. But from when I was at school I can remember it was never really aimed at the service is was about the incidents that occur, therefore made me want to aim the design for the fire fighters to give out after this, to kids and they can see the worth of the service, which wold prevent things like arson, and make kids want to even become a fire fighter.

Message for design:

My campaign message is to make awareness for schools and groups to understand what exactly fire fighters do and gain the respect they deserve. I think a lot of kids think that fire fighters just put out fires. Which they do. But these are different avenues that the tackle and the ways in which they do. The client through the design is secondary school children and cub groups etc, and then the magazine gets given to them and they share it with their parents. I do not want to create something for primary school children as personally speaking some of the stuff is graphic and kids can just know they put out fires because its a nicer thing to believe.

However, kids / teens pay attention to colour and images otherwise they fall asleep. When I was visiting my uncle, I found it really hard to take it all in, I then started associating the equipment to colours and then it became easier for me (being a child myself obviously aha) I then decided to use this going forward and use colours within my design whether that be for icons, background images whatever some format of colour so the audience can be interested at all times and engaged with what I am displaying.

My uncle told me that they visit a lot of schools, and cubs etc. The kids do not always listen and they want to make more awareness of what they do, so kids are aware of when to call fire fighters.

My design:

I want to create a school pack for fire fighters to give out to schools to understand what its like to be a fire fighter and what they do. Thats the main focus, Making awareness of the LFB. I want to create an advertising campaign for LFB for schools etc as a pack of information. I have not quite decided what the outcomes are yet but they will feature a magazine and some sort of flyer / hand out for the kids.