I am doing the open brief so I already read that and understood what my finals need to be however to make sure I was creating and the purpose addressing the audience, purpose and message speaks that.

message / topic

I am creating a campaign awareness for the LFB, and the daily lives the fire fighters intel, Making the awareness of the worth of the fire service. I want to educate people all about what the fire fighters do and the way their day goes about and creating an awareness of the importance and worth of fire fighters main focus being LFB. My uncle is a fire fighter and the aim is go and visit him and undertake information and photographs and use him through this campaign.

Audience

The audience for this campaign is for secondary school kids. I want to create a school pack for the fire fighters to give out during assembly’s so the kids can actually learn something rather thanking frightened by the work of fire fighters and the situations they face.

Purpose:

the purpose of this entire design relates to the message slightly as its all about understanding of making awareness of the importance of fire fighters and making it more of a job choice, due to the cut backs its important to showcase how important these fire fighters are and the worth of them.