The colours used within the double page spread will be decide d through the colours used within the website and to even understand the LFB to its full potential picking apart the website will enable me to do that. by doing this I will be able to understand what information to provide and how to provide it.
First and full most the first thing I wanted to showcase the logo and the colours used within the logo as this would be used frequently within my designs and outcomes to showcase the LFB. The logo is simple and easy and represent the LFB well. The LFB IS IN RED BLOCKS and then underneath is the description of what the letters stand for. The main colour is a red and this goes through all the entire website which then links to the overall design for the LFB.
The website is full of key information and images to portray the LFB and what they are about. Within the menu bar they portray about us, safety, community, incidents, news, careers and schools. The first page you see when you go onto the website is vibrant , consistent of the colour red throughout. The images are quite friendly not to graphic and display what London Fire Brigade are all about.
Subtopics used and the information I would provide on each card.
Training and drills:
One of the a5 cards I want to create is about training and drills therefore form research from the trip with my uncle and researching online I concluded to some points I want to add into the design whether or not I use all of these is unknown yet but having them down will help me with the design,
I had an idea of creating an envelope design for the fire fighters to give out in assembly’s , before creating anything I did a quick sketch of what I wanted to outcomes to look like. This is a very quick sketch but indicates what I want the a5 displays to portray. I am unsure yet what the a5 pieces of paper will intel and what topics but the focus would be on keys things that I think make awareness of the worth of the fire fighters within the UK. These could be topics like the fire trucks, the equipment, the uniform making it general information to educate children.
The design:
The idea have had to make an a5 card design. I am not sure how I would layout it out yet but this is sort of the initial idea to start with. Because it is for children I think there should be some aspects of colour within the design, whether that be the background in general or a section. Both the images displayed are slightly different but focus the same. I think I will experiment both then come to the conclusion what is better. the first one displays the entire a5 being filled with colour, the image would be placed in the corner, with a title at the bottom that links to the image. The colour will determine depending on the image, so if there is a large scale of yellow the colour of the background would be yellow. the type I would use would probably be bebas, as its my favourite and works so well with portraying messages, how this would look is unpredictable yet as it is depending on the layout.
I personally think the top one is a trial and era as it may look quite tacky and I prefer designs to be clean and simple. I do think colour is needed within the design as its featured in a pack for school children therefore colours should be somewhere. I had the idea of splitting the page in half with the triangle going across the right hand side and this would represent the colour choice through the design, with then maybe the type sitting over this almost layering over it.
Topics I could potentially use within these a5 designs:
I am doing the open brief so I already read that and understood what my finals need to be however to make sure I was creating and the purpose addressing the audience, purpose and message speaks that.
message / topic
I am creating a campaign awareness for the LFB, and the daily lives the fire fighters intel, Making the awareness of the worth of the fire service. I want to educate people all about what the fire fighters do and the way their day goes about and creating an awareness of the importance and worth of fire fighters main focus being LFB. My uncle is a fire fighter and the aim is go and visit him and undertake information and photographs and use him through this campaign.
Audience
The audience for this campaign is for secondary school kids. I want to create a school pack for the fire fighters to give out during assembly’s so the kids can actually learn something rather thanking frightened by the work of fire fighters and the situations they face.
Purpose:
the purpose of this entire design relates to the message slightly as its all about understanding of making awareness of the importance of fire fighters and making it more of a job choice, due to the cut backs its important to showcase how important these fire fighters are and the worth of them.
Now I wanted to create a blog post now to showcase where my head is at the the FMP stage and the focus I want my designs to be on.
At first I was going to create something to do with travel (I even created a logo) the idea was going to be about student travel, BUT I HAVE DONE THIS. I experimented bu telling people and basing it off their reactions and from this I knew if it was the idea or not. One day I told my mum, and the reaction was crao because I had already done this last year just on Florida. So I changed my ideas.
For a while I was stuck, I would spend days writing ideas down etc. I have recently been so devoted to ww2 films and the idea of understand what it was like to be in the way, whether that be a solider, a mother, a kid, a a wife etc, and the general life through the war. I went to Anne frank house and it was the most amazing expeicner and from this I knew I would want to find out more.
Not only because I want to learn for myself, I also want to encourage people to really understand what it was like for people during WW2. This year is the 75th anniversary of VE Day, my parents are moving down to the coast and they have parade there and from this topic of conversation is where the idea sparked from. I am aiming to go to imperial war museums, collect images form people and create an entire advertising campaign for the British legend education people of the personal stories and the after maths of WW2. Everyone knows about the war so it seems silly to educate people, I want this to be a campaign where we provide to the next generation what this certain generation had to go through and the after math it left those solders and families it was never the same after the war, mentally and physically for people and that’s what I want this campaign to show.
Following on from the previous blog about the images taken from the different fire trucks and the equipment used, I thought I would discuss the information I have gathered from the trip and also online research.
Research from the trip:
Within the fire station (example being Bexley health) but the majority of the stations are like this. They have the iconic red garage doors where behind them sit the two fire trucks. (image below)
When you walk in on the left hand side is the rescue truck and on the right is the fire truck. I did not know there was two different trucks that feature within the fire service I always just through they had one with everything in it, which made me realise I wanted to show case this somewhere within my design.
Rescue truck and equipment
From trip / My uncle explained to me about the two different types of fire engines and what the equipment implied. The rescue truck is used for more maintanence, road traffic accidents (RTA) horses getting stuck etc. Within the fire truck on both sides there is equipment used for this incident that occur. Now these two different fire trucks are located in this fire station, there is a large amount of other fire trucks that can be used but the focal point within this research and the designs are the rescue and fire ones.
definition of a rescue truck:
A heavy rescue vehicle is a type of specialty emergency medical services or firefighting apparatus. They are primarily designed to provide the specialised equipment necessary for technical rescue situations, as well as search and rescue within structure fire
When I went on the trip there was somuch information which will be displayed in this blog, but to narrow it down into subtopics to make it less confusion for me and the audience I created mind maps. The minds maps include the different aspects of the fire service and some key points of that topic that I found out which then led to ideas for layout.
the first mind map was quite short and sweet but displayed the different fire trucks, being fire and rescue and what the purpose of each is. This then linked onto the equipment and the training for the trucks.
Even though I went on trip for me I had to do my own set of research to ensure I was creating a final that portrayed the right information and the correct outcome to educate the sedentary schools kids – and also educate myself. At first all the information provided is from LFB website than I went into further information from alternative websites. This blog focuses on mainly the general equipment.
“What does London Fire Brigade do? Who do we help and how? Our services are as diverse as the city we serve…”
Vehicles and equipment:
Aerial Appliances:
The fire fighter service have 11 frontline aerial applicants. They reach from 22 to 32 metres tall.
Three types of aerial appliance
Four turntable ladders
Seven aerial Ladder Platforms
Four hydraulic platforms in reserve
What they are used for?
Aerial appliances can be used for a range of tasks including delivering water from height onto a fire, as an observation platform, providing lighting and in certain cases rescuing people from height.
Aerial appliances aren’t usually used for firefighting in high rise buildings where people live because firefighters use the fire safety measures and equipment inside the building. If aerial appliances are sent to an incident they are not used until we know that any people still inside the building are out of the way of the jets of water. The hoses can pump 2,400 litres of water a minute – that’s seven baths full of water every 60 seconds.
Turntable ladders
Turntable ladders have large telescopic ladders that can, in good conditions, reach up to 32 metres – that’s about the tenth floor of a typical high-rise building. Turntable ladders have a cage at the top where firefighters can direct a hose from or reach people that need to be rescued.
Aerial ladder platforms (ALP)
Aerial ladder platforms or ALP are the most manoeuvrable of our aerial appliances. ALPs can extend in different directions, unlike the turntable ladder which can extend in one direction, but be turned. The ALP can deliver water onto a fire at height and also provide a stable platform for carrying out a variety of operations or when appropriate or safe to do so rescuing people.
Hydraulic platforms
A hydraulic platform is like a big crane with a caged platform at the top. We use them to deliver water from above a fire or rescue people at height – most commonly injured builders on scaffolding.
BA (Breathing Apparatus)
“Helps us to work in places where the air isn’t breathable.”
Breathing apparatus is a key piece of equipment for firefighters across the world.
Our breathing apparatus consists of one or two oxygen cylinders and an oxygen mask that securely covers the whole face. Since the 1960s we have been using compressed air breathing sets. The sets we use today are lighter, and last a lot longer than the ones from the 60s
When do fire fighters use BA equipment: Firefighters will pull on a BA set anytime they are entering a situation where the atmosphere might cause difficulty breathing. That could be anything from a smoky building, to an incident where chemicals have been spilled.
How much does BA set hold?
London Fire Brigade currently has two different types of BA. Each set lets firefighters breath oxygen for different lengths of time.
Standard duration Breathing Apparatus
Extended Duration Breathing Apparatus
Standard Duration Breathing Apparatus (SDBA)
Standard duration breathing apparatus has only one cylinder – all our firefighters are trained to use SDBA and all our fire engines carry them. The set weighs about 15kgs.
If a firefighter is breathing normally a SDBA they should get 31 minutes of air. But, if the firefighter is working really hard and breathing really hard, the cylinder won’t necessarily last that long.
Extended Duration Breathing Apparatus (EDBA)
To use extended duration breathing apparatus firefighters must complete specialist training. EDBA sets have two cylinders, so they weigh a bit more than a SDBA – 23kgs.
If a firefighter is breathing normally an EDBA they should get 47 minutes of air. But, if the firefighter is breathing heavily, the cylinder won’t necessarily last for 47 minutes.
EDBA is usually brought out when firefighters have to travel longer distances using breathing apparatus, like a train stuck in a tunnel.
How do you keep track of everyone using BA?
Whenever firefighters are using breathing apparatus we set up a Breathing Apparatus Entry Control (BAEC). This system lets us track who’s gone into a building with BA and who’s come out – we always go in as a pair and come out as a pair. We mark this information down on an entry control board (ECB).
Hoses (information)
We use a variety of hose to tackle fire and floods, and have a team who manufacture and repair this crucial part of our equipment
Types of hose
We use different types of hose – varying in diameter and length:
22mm hose – at 18.3m in length this yellow high pressure hose reel can be used in small spaces, as it’s easy to manoeuvre.
45mm hose – at 23m in length this is the standard hose, commonly used in house fires. Most of our 45mm hose is red, but when it needs to be taken out of service, we’re replacing it with yellow hose which is easier to see.
70mm hose – at 23m in length this hose is used in different scenarios. Its wide diameter delivers lots of water fast, but the weight of that water makes it harder to manoeuvre. This hose is also being replaced with yellow hose.
70mm aerial hose – with some added length bringing this hose to 30m, it can be used on aerial appliances.
12mm chimney hose – this slim hose has a rose on the end, which spurts water in all directions, helping to extinguish fires in chimneys
Hose layer units (HLU)
HLU are vehicles located across London ready to be mobilised. Each HLU contains 140 sections of 90mm hose, each 30m in length (4km in total). So when there’s a fire without a nearby hydrant or water source, a HLU can lay hose from the nearest water source all the way to the fire.
High volume pumping units (HVP)
A HVP carries a submersible pump, with a very wide hose. This can be used both to suck up and remove water in a flood, and draw water from bodies of water which can then be used to fire fires.
Hose manufacture
Of all the fire and rescue services in the UK London Fire Brigade is the only one that boasts an in-house hose manufacturer. We’re classed as manufacturers because the Technical Rescue & Hose team couple the hose themselves. They use a unique binding technique with 3 banks of 8 binds, which incorporates a failsafe other manufacturers don’t usually provide.
Hose repair
The team also carry out repairs to hose damaged by bursts, broken glass or any kind of pinprick. The repair process is similar to repairing a bicycle tyre, where the hole is initially made bigger, fitted with an inside patch, and an outside patch, and then heated. This process is called vulcanisation and takes around 40 mins.
With LFB they provide a variety of information based on certain equipment etc, but I wanted to only showcase the ones that I had imagery on therefore would not be using other peoples imagery. I also felt like some other ideas I had fitted into the design more. So from each category I took 2 examples to fit into the school pack and if anyone wanted to find out more they could visit the website. I feel as if kids get bored after the first image therefore only showcasing a few within my designs would help engage people.
I am aiming to create a design that will end up being displayed in assembly’s, and I am aiming to create a magazine and then some sort of school pack for the kids to take home to their mums and dads and almost show case what they have learnt from the assembly. To kind of understand what features in a school pack, I decided to research how school packs come, and other packs in general to get an idea.
When I googled this, I could not find a single one that would display what is in a school pack so I did my own sort of research of what I thought would be in a school pack.
It would potentially be a leaflet or in some sort of envelope as this would then allow the kids to take home (if they are in secondary school for primary school more interactive aspects)
Be colourful
to the point
small posters
simple design
to the point
not complicated
Fire fighters have been coming to schools for years and years to educate kids about fires, arson and them as general. But from when I was at school I can remember it was never really aimed at the service is was about the incidents that occur, therefore made me want to aim the design for the fire fighters to give out after this, to kids and they can see the worth of the service, which wold prevent things like arson, and make kids want to even become a fire fighter.
Message for design:
My campaign message is to make awareness for schools and groups to understand what exactly fire fighters do and gain the respect they deserve. I think a lot of kids think that fire fighters just put out fires. Which they do. But these are different avenues that the tackle and the ways in which they do. The client through the design is secondary school children and cub groups etc, and then the magazine gets given to them and they share it with their parents. I do not want to create something for primary school children as personally speaking some of the stuff is graphic and kids can just know they put out fires because its a nicer thing to believe.
However, kids / teens pay attention to colour and images otherwise they fall asleep. When I was visiting my uncle, I found it really hard to take it all in, I then started associating the equipment to colours and then it became easier for me (being a child myself obviously aha) I then decided to use this going forward and use colours within my design whether that be for icons, background images whatever some format of colour so the audience can be interested at all times and engaged with what I am displaying.
My uncle told me that they visit a lot of schools, and cubs etc. The kids do not always listen and they want to make more awareness of what they do, so kids are aware of when to call fire fighters.
My design:
I want to create a school pack for fire fighters to give out to schools to understand what its like to be a fire fighter and what they do. Thats the main focus, Making awareness of the LFB. I want to create an advertising campaign for LFB for schools etc as a pack of information. I have not quite decided what the outcomes are yet but they will feature a magazine and some sort of flyer / hand out for the kids.
When I looked onto their website there was so much surrounding the London fire service which enabled people to understand them as a unit and the stories they encountered along the way. I also decided to analyse their website to get an understanding of the colours and information they portray.
the reason I wanted to analyse the website was to understand a bit more and to understand the colours, images and information that gets portrayed through the LFB so my magazine could then relate to that.
The first thing you see is the LFB logo and then follows the categories to visualise within the design. I decided to just analyse the front page just to get an understanding of the first set of visuals you see, the colours, the information and this would then allow me to design my magazine.
so the first thing is the image, the visual is of a fire fire fighter in his surroundings aiming to finishing his drills, or in action this picture allows you to associate with that. You have the L
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